June 2010 Vol. 237 No. 6

Features

Shell Sets The Pace In Promoting Pipeline Safety

An estimated 2.7 million television viewers across the country witnessed the climactic finish of the April 25 NASCAR race in Talladega, FL as driver Kevin Harvick sped past a competitor to capture the lead in the final lap. For Shell, principal sponsor of Harvick’s high-performance car, the event represented a double victory. It reaffirmed the company’s decision to support Harvick and others on the Richard Childress Racing team, aligning Shell products with a winner on the track. And, it provided significant visibility for a critical pipeline safety message. In addition to the Shell Pecten and the logo of Pennzoil, Shell’s leading lubricants brand, the car c

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